Marketing Meeting – 30th October, 2024

Results

Third Party Offers

• The UpskirtGlamour promotion in September netted 39 sales / $283.18 and has had 9 rebills / $96.12 for $379.30 in total revenue to date.
• Our Femjoy offer in October netted 18 sales / $286.40 in revenue.
• Next 3rd party promotion 2nd November and will be the MetArt – 2 week free or half price promotion.
• Third party offers / member’s area links have resulted in 1,021 sales / $11,333.11 + 2,198 rebills / $25,815.23 for total revenue of $37,148.34. Same period in 2023 was 1,379 sales / $12,557.67 + 2,130 rebills / $21,650.86 for $34,208.53 in revenue. This is a 8.5% increase in revenue year over year.

OAS Subscription Offers

• Our Halloween offer is currently ongoing and has resulted in 72 sales / $1,769.59 in revenue. It ends on 31st October.
• The next promo offer will be our Black Friday Sale – subscribe to OAS and get AL/LN for free – on 28th November.
• Offers so far in 2024 have resulted in 1,238 sales / $26,194.73 + 2,030 rebills / $90,557.70 for total revenue of $116,752.43. Same period in 2023 was 926 sales / $20,149.53 + 1,936 rebills / $82,390.60 for $102,540.13 in revenue. This is a 13.8% increase in revenue over last year.

Token Flash Sales

• Our October token Flash Sale results – Freemium tokens – 177 sales / $4,279.26 + PFT sales – 35 / $955.44. Total 212 sales for $5,234.70
• The November Flash Sale will be on Black Friday (28th November) and will include the 2 For 1 Custom token sale that we do each year.
• Token Flash sales results for 2024 are 2,082 sales / $49,791.24 in revenue.

Pop-Up Promotions

• I have moved the results of the pop-up promotions to the Weekly Spreadsheet.
• So far in October the public tour pop-up program has resulted in 56 sales and 42 rebills for $2,623.40 in revenue. YTD the results are 305 sales + 141 rebills for $11,020.76 in revenue.
• In October (week ending 27th October) the member area pop-up offer generated 72 sales / $575.58 + 55 rebills / $2,623.71. So far in 2024 the member area pop has generated 649 ($5,202.09) signups, 360 rebills ($17,265.70) for $15,894.81 in revenue to date.

Other Items

• From Paul – RedGifs is a popular adult site (ranked 21st in adult categories on SimilarWeb). Is this potentially another marketing channel. Chris continued investigating this but doesn’t appear to be relevant for us. A majority are hardcore content and interface is not easy to use. Outgoing linking seems to have been disabled recently.
• Those that sign up for the 7 day trial will also get the option of a free AL/LN subscription from time to time. This was agreed when discussing the feature but want to revisit it.
• From Paul – Rework how the Mystery Model sets are done. Shoot a regular full set and have Theresa/Amy edit 50 images. No shoot samples would be added and set would be hidden. Once the member completes their guesses, they are forwarded to the full set. Free members would be forwarded to the set with an option to purchase with tokens.
  
  Free members previously received the full set as viewable so may need to rework it (maybe small points reward?)
  There is currently a job on the list to link sets together (behind the scenes / VR and regular version) so first set would be to complete that.
  
  Added to rediscuss a few people mentioned something similar in the cancellation surveys + the linked sets project Ben is working on

Cancellation Survey/Feedback

• Regular notifications about new models, sets or videos with free samples would promote a more regular return to collect ‘missing’ sets. Implementing “Introducing” models emails & Notifications?
• A suggestion perhaps, you changed the PQ to 45mp which gives for a great quality, but loading on the laptop to larger icons is frustrating. However the next high PQ is 6mp. I would suggest updating that also to 21mp. Speaking for myself I I am satisfied with 21mp and I think I am not alone, few months back there was some talk about it by members who also think that 45mp not necessary for them.
• When a paid membership ends, unused Fast Tracks should be converted into Tokens.

Outstanding Items

• Models – For You : Automaticly suggest new models based on actual preferences/favorites. A few items discussed included using AI/AWE to come up with potential matches based on model photos. Also could use data currently in our database on model favourites – ie: People who like this model also like these models. Discussed on the last call – was this added to backlog? I didn’t make a note of it.
• Paul to review member’s survey, get that completed in SurveyMonkey and forward to Chris to post/promote via email, forum post, pop-up and notification. Paul currently working on this.
• From Paul – List of 50 most popular first names that could be used for custom intro videos including when they join, a sad video for when they cancel their membership or a special offer when they haven’t been a member for 3 months. A short intro from the model such as “Hi Paul” could be edited with the main clip. Question on whether this could be done on the fly or if it would need to be 50 static clips. Andrew to explore the data for names. Andrew generated list.
• OAS Hall Of Fame to be discussed again in January 2025
• One suggestion i have is that the model’s thumbnail/picture could be updated now and then. Some models have been on the site for many years and they have changed, some considerably, so the picture often looks old and out of date. That’s about the only improvement i can think of. Suggestion on coming up with new cover photos where an image could be uploaded and the cover automatically updated. New design / possibly simplified. Was previously done with Art-Lingerie – From cancellation survey and discussed.
• From Paul – Showing sets using the same outfit but may be cost prohibitive. Use AI to analyze the first X numbers of images and find that same outfit in other sets. May not be 100% accurate and could output a similar outfit instead of the exact one. Explore costs and as a starting point look at the past 6 months and incorporate future releases.
• From Paul – Show similar sets when viewing a set based on outfit/legwear (ie: a set featuring a blonde model in black stockings would recommend similar sets from different models).
• An idea that Andrew suggested previously but seems to have been missed in the notes was a “prize” wheel for free members popping up periodically. In addition to small prizes such as tokens at a low percentage, offers such as Half Price off , 7-day trial or discounted token purchases could be what the winning prize is a majority of the time to try and convert them to paying customers.
• From Andrew – Selling access to a models whole portfolio for free members. Pricing could be per model and based on the number of “sets” they have on the site or something. If they are a “still shooting” model, then I guess it would everything up to the date of purchase or something. Chris and Andrew discussed about potentially selling a different level of recurring subscription where they can select access to a different number of models (ie: 10 model pack) where they could potentially change 50% of the models selected after a successful rebill.
• From Andrew – Also had an idea around a “feed” page, where members would be able to customise it to show them stuff from models they have selected, late news, forum posts, etc…, a bit like how a OnlyFans model page works
• MetArt has recently added a splash page that is displayed when a member logs in. Is this something we might want to explore for our free/former members to promote resubscribing to our own site + 3rd party offers?
• Chris to do “Third Party Offer” sales page on OASCash to send out to new programs and explain what we do to promote other sites. Discussions with MrSkinCash and Playboy have been difficult as they do things differently than us (sometimes strictly cross-sales buys or exchanges).
• Do the same regarding posting our content to social media (primarily Twitter/X) including leaving the watermarks intact and tagging our accounts.
• From Paul – Stories / Highlighted links on the Suicide Girls Instagram account. Explore and add to our IG account.
• From Paul – Twitter example from SecretGirlfriendsX. The video still plays but clicking the video itself sends the user to the linked page at AdultPrime.com. How is this done and is it something that we can utilize?
• Is there a rules/guidelines post in the forums?  I thought I saw one in the past but can’t seem to locate it.  I’m thinking we should put something in the help section that we can refer to when issuing warnings.  I know a few points that have been brought up in the past are;
  – use of models names other than those we show
  – posting about / promoting other sites on the forums
  – negative comments
  – reminder that models have access and review comments
  – bumping old threads / shoot samples
  – short posts to bump forum post count / badges + points
• From Paul – Is there another big improvement/offer that can be added to the site that would increase revenue? Grooby and his sites as an example of the promotion that is being done. Chris to investigate industry forums for potential revenue ideas. Review other sites for potential ideas.
• Chris to work on script selling the advantages of PFT, to be shot with models in clip style format that we have done previously.
• Discord Server idea that Andrew suggested. Could be an additional marketing channel /notification.
• Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
• When somebody leaves a “sad face” email.  7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.  
• Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
• Creation of landing pages using the existing gallery tags similar to what Nubiles has HERE – Discussed with Andrew/Paul during page redesign discussion

Social Results

• to be updated