Marketing Meeting – 6th March, 2024

Results

Third Party Offers

• The short Sheer & Lace Valentine’s promotion resulted in 19 sales for $215.00 in revenue.
• AdultTime offer is currently ongoing and has 9 sales for $230.19 in revnue.
• Third party offers / member’s area links have resulted in 159 sales / $1,986.52 + 481 rebills / $5,422.80 for total revenue of $7,409.32. Same period in 2023 was 164 sales / $1,774.86 + 450 rebills / $4,537.30 for $6,312.16 in revenue.
• A sample of member area revenue – DarkReachCash – 57 signups / $573.38 + 57 rebills / $590.20 for a total of $1,163.58 in revenue. Radical Cash – 12 signps / $402.30 + 8 rebills / $143.52 for a total of $545.82 in revenue.

OAS Subscription Offers

• Our Valentine’s Day OAS offer resulted in 138 sales for $3,159.05 in revenue. The next OAS offer is for St. Patrick’s Day and runs 03/14 to 03/17.
• Offers so far in 2024 have resulted in 294 sales / $6,837.35 + 499 rebills / $21,460.51 for total revenue of $28,297.86. Same period in 2023 was 237 sales / $5,439.06 + 414 rebills / $18,166.96 for $23,606.02 in revenue.

Token Flash Sales

• February token sales results – Freemium tokens – 166 sales / $4,018.94 + PFT sales – 71 / $720.01. Total 237 sales for $4,738.95.
• Next token sale is 03/21 to 03/24
• Token sales to for 2024 are 401 sales / $7,926.90 in revenue.

Other Items

• Eggscellent slots for Easter? Sunday, March 31st. 4 photosets to be completed as new gallery database should be live and tested by then. Amy away and has scheduled photo sets for Kelsey, Kim D, Antonia Jay and either Lala Star or Bonnie.
• Continued to add and update member area links for models to go directly to the model profile page. Discussed potentially linking to MetArt and worked out link structure with Adam. Going to continue on this project, using TheNude for reasearch. Next step will be to add banners for the free members that Andrew implemented in 2023.
• With two new models in this week considering doing an “Introducing Kelsey & Jorja” special offer e-mail to non-subscribers. Track via CCBill.
• Upcoming dates / special sets – St. Patrick’s Day (messaged Sarah and she is shooting something on 7th March). Also May 4th / Star Wars themed shoot. New costume to be ordered? We do have the Leia slave one but has been used quite a bit. Suggesting Rey or a classic Leia. Paul approved getting something in / Chris has messaged Sarah to go ahead.
• TikTok account – Currently linked to Azdin’s email and phone. Can that be transferred? Use the clip video editor Andrew suggested to create something from current releases. Studio should have the phone to get logged in/change login information.
• CapCut software could be used to create and publish clips to Tiktok. Mobile and desktop version available. Paul suggested something Theresa could help on with some training.
• Plan for Youtube. Throwback Thursday videos, possible short videos of current updates (2 minutes) similar to what was done for OnlyFans in the past. Also discussed a full length video from the archives posted to Twitter to check engagement. Paul suggested trying it for a couple of months and then revisit.
• From Paul – Remind studio to grab quick introduction clips from chatty models for social media. Can be done on the phone and sent over. Shouldn’t always be up to Sarah as she already has a busy schedule.

Outstanding Items

• Paul to review member’s survey, get that completed in SurveyMonkey and forward to Chris to post/promote via email, forum post, pop-up and notification.
• Chris to work on script selling the advantages of PFT, to be shot with models in clip style format that we have done previously.
• Add additional purchase packages for Permanent FastTracks (25 + 50?). May already be in the backlog. Andrew has already noted – will not take long to setup.
• From Paul – RedGifs is a popular adult site (ranked 21st in adult categories on SimilarWeb). Is this potentially another marketing channel. Chris to explore.
• Andrew mentioned annual subscriptions to OnlyAllSites and will explore to see if this is a possibility in Vendo. Also discussed a membership that would include OAS/AL/LN at a 69.95 price point (currently with cross sales this cost would be 74.85). Added to the backlog.
• Andrew and Chris further discussed the blogs and creating a theme that uses the same header as the sites and implement with WordPress. Discussion on whether we do individual blogs or transfer to OnlyAllSites, forwarding the others to OAS. Can be used to promote FHGs, shoot samples, shoot announcements, etc. Andrew mentioned probably a half day project to get this done. Currently on the backlog.
• Create a newsletter signup page to help convert social media contacts to subscribers. Double opt-in? Currently on the backlog.
• Discord Server idea that Andrew suggested. Chris to post in the forums, pop-up and Twitter to see if there is demand for it. Could be an additional marketing channel /notification.
• Merchandise/Calendar sales? Chris to investigate.
• Creation of Art-Lingerie Instagram/Twitter account
• Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
• When somebody leaves a “sad face” email.  7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.  
• Hall Of Fame idea as suggested HERE and HERE?  Paul likes the idea … quite subjective / is it just another model of the year? How could we do it and what will it look like.  Chris to come up with some initial ideas.
• Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
• Epoch only 50% discount link.
• Creation of landing pages using the existing gallery tags similar to what Nubiles has HERE

Social Results

• Twitter/X followers increased from 55,280 followers to 55,50. For the last 28 days our posts earned 619,409 impressions, up 25.9% over the previous period. 2.3k clicks, 935 retweets without comments, 10.1k likes and 144 replies.
• Facebook Followers increased by 55 to 3,826 in total.
• Instagram Followers increased by 1,456 to 52,488 in total.
• Our official OAS subreddit is up 85 followers to 4,016.
• Threads account followers increased by 371 to 3,783 followers.
• YouTube channel subscribers increased to 150 subscribers to 9,350 subscribers. Views and watch time remain have all increased over the last 28 days.