Marketing Meeting – 11th September, 2024

Posted27 August 2024

Updated11 September 2024

ByChris Lahay

Results

Third Party Offers

Nubiles offer finished with 33 signups for $465.63 and has 9 rebills so far ($71.25) for total revenue of $536.88.
The StrictlyGlamour offer results in 27 signups / $272.64 + 5 rebills / $53.40 for total revenue of $326.04.
50% off Watch4Beauty offer did very well with 37 signups / $1,153.53 and has 6 rebills ($40.07) for $1,193.60 in revenue.
VivThomas $4.99 trial finished with 35 signups / $68.73 + 2 rebills / $28.42 for total revenue of $97.15.
Next offer is 14th September and will be promoting UpskirtGlamour.
Third party offers / member’s area links have resulted in 884 sales / $9,577.48 + 1,850 rebills / $21,443.49 for total revenue of $31,020.97. Same period in 2023 was 1,126 sales / $10,571.08 + 1,816 rebills / $18,055.30 for $28,626.38 in revenue. This is a 8.3% increase in revenue year over year.

OAS Subscription Offers

Our August/September OAS discount offer resulted in 248 signups for $5,923.55 in revenue.
The 7-Day OAS offer finished with 194 sales / $1,488.06 revenue and has resulted in 36 rebills / $1,769.63 for a total of $3,257.69 in revenue.
Our next offer is a 50% OAS discount offer from 29th Aug to 8th September.
Offers so far in 2024 have resulted in 1,166 sales / $24,425.14 + 1,736 rebills / $76,603.65 for total revenue of $101,028.79. Same period in 2023 was 891 sales / $19,607.39 + 1,783 rebills / $71,753.05 for $91,360.44 in revenue. This is a 9.0% increase in revenue over last year.

Token Flash Sales

Our July token Flash Sale results – Freemium tokens – 188 sales / $4,875.84 + PFT sales – 47 / $1,643.08. Total 235 sales for $6,518.92
Our August token Flash Sale results – Freemium tokens – 159 sales / $4,052.90 + PFT sales – 59 / $2,071.28. Total 218 sales for $6,124.18
The September Flash token sale date is 26th September to 29th September.
Token Flash sales results for 2024 are 1,679 sales / $39,411.58 in revenue.

Pop-Up Promotions

I have moved the results of the pop-up promotions to the Weekly Spreadsheet.
So far in August the public tour pop-up program has resulted in 61 – 7-day trial offers, 7 – half price offer signups and 29 rebills for $2,329.41 in revenue. YTD the results are 175 – 7 day trial offers, 18 – half price offers and 255 rebills for $5,753.02 in revenue.
The member area pop has generated 505 ($3,956.44) signups, 250 rebills ($11,938.37) for $15,894.81 in revenue.

Other Items

The forum post regarding tagging updates with set locations resulted in 67 people voting to include tagging with 33 voting that they weren’t interested. Don’t recall if this was discussed last meeting. Ok to add to backlog but not a priority.
Chris to update https://docs.oas.me/kb/join-links/ to include Epoch only plus existing discount links (via CCBill). Is there a 50% Epoch only OAS? Completed
From Andrew – For OAS subscribers that do not currently have an AL/LN subscription, offer them a free week (without download access) to one of the sites with a follow-up offer at the end of the subscription. This was implemented and is currently live.
Andrew and Chris further discussed the blogs and creating a theme that uses the same header as the sites and implement with WordPress. Discussion on whether we do individual blogs or transfer to OnlyAllSites, forwarding the others to OAS. Can be used to promote FHGs, shoot samples, shoot announcements, etc. Andrew mentioned probably a half day project to get this done. Andrew put this live on 27th August
Paul to review member’s survey, get that completed in SurveyMonkey and forward to Chris to post/promote via email, forum post, pop-up and notification. Paul currently working on this.
From Paul – RedGifs is a popular adult site (ranked 21st in adult categories on SimilarWeb). Is this potentially another marketing channel. Chris to continue exploring “groups” and “tags” that are relevant as well as exploring how traffic can be sent to our sites. Upon live review it appears that clicking image/GIF that had previously sent user to sponsor site has been disabled.
From Paul – List of 50 most popular first names that could be used for custom intro videos including when they join, a sad video for when they cancel their membership or a special offer when they haven’t been a member for 3 months. A short intro from the model such as “Hi Paul” could be edited with the main clip. Question on whether this could be done on the fly or if it would need to be 50 static clips. Andrew to explore the data for names.
From Paul – Rework how the Mystery Model sets are done. Shoot a regular full set and have Theresa/Amy edit 50 images. No shoot samples would be added and set would be hidden. Once the member completes their guesses, they are forwarded to the full set. Free members would be forwarded to the set with an option to purchase with tokens.

Free members previously received the full set as viewable so may need to rework it (maybe small points reward?)

There is currently a job on the list to link sets together (behind the scenes / VR and regular version) so first set would be to complete that.
From Paul – Show similar sets when viewing a set based on outfit/legwear (ie: a set featuring a blonde model in black stockings would recommend similar sets from different models).
From Paul – Showing sets using the same outfit but may be cost prohibitive. Use AI to analyze the first X numbers of images and find that same outfit in other sets. May not be 100% accurate and could output a similar outfit instead of the exact one. Explore costs and as a starting point look at the past 6 months and incorporate future releases.

OAS Hall Of Fame

Looking at the Hall Of Fame idea and through previous threads, a few criteria would need to be considered;

Would the model need to be officially retired (or wouldn’t be actively shooting with us again) to be eligible for the Hall Of Fame? I took a look at sports organizations and generally before consideration the player must be retired for 3 to 5 years.
Would a long time model that would not be shooting with us again but with partner studios (ie: Jenni P/Tammy) be considered?
Would self shot content be included in their “last update” criteria. An example would be Carla, who’s last release shot by our studios was in 2017.
What would be the threshold for minium sets required to be released at OAS to be considered. Here are some popular models from the past and their set counts for discussion.

Gemma Massey – 131 sets / 29 videos (Last update 2010-12-22)
Renata – 51 sets / 10 videos (Last update 2010-07-23)
Cikita – 177 sets / 43 videos (Last update 2020-05-11)
Loora – 83 sets / 14 videos (Last update 2011-02-28)
Tammy Taylor – 57 sets / 15 videos (Last update 2014-02-16)
Carla – 308 sets / 78 videos (Last update 2022-08-28 *selfshot)
Jenni P – 212 sets / 47 videos (Last update 2023-03-10 *Nikolart’s studio)
Tammy – 271 sets / 52 videos (Last update 2024-07-28 *Nikolart’s studio)
Lucy Anne – 331 sets / 94 videos (Last update 2016-08-07)
Nikki F – 207 sets / 56 videos (Last update 2018-06-13)
Gemma Jack – 269 sets / 67 videos (Last update 2020-02-10)

My recommendation would be officially retired or very unlikely to shoot with us again (ie: Carla) with at lease 100 sets and the last one released 5 years ago.

Once the criteria is determined, I could come up with a list of eligible models and we could have a “nomination” process where members could select X number of models to be included in the first Hall Of Fame voting (Could Model Of The Year code be used for this?)

We could then narrow it down to 10 models for all members to vote on and select a 3-5 models for the first year?

Use the same prizes for member voting as we do with MOTY/NOTY. Free members would get access to some of the sets from the models being inducted.

Initially induct 5 models with 1 model being inducted each year.

Further discussed in the marketing meeting with determination to explore in the New Year with the aim of inducting models on the OnlyTease anniversary in July.

Cancellation Survey/Feedback

I prefer stockings & suspenders over pantyhose. It’d be nice to have filter to filter out all pantyhose sets. The grouped keywords is currently on the backlog.
Models – For You : Automaticly suggest new models based on actual preferences/favorites. A few items discussed included using AI/AWE to come up with potential matches based on model photos. Also could use data currently in our database on model favourites – ie: People who like this model also like these models.
One suggestion i have is that the model’s thumbnail/picture could be updated now and then. Some models have been on the site for many years and they have changed, some considerably, so the picture often looks old and out of date. That’s about the only improvement i can think of. Suggestion on coming up with new cover photos where an image could be uploaded and the cover automatically updated. New design / possibly simplified. Was previously done with Art-Lingerie covers.
A Dark Themeviewing Option On OAS sites. Ben is currently cleaning up CSS style sheets so something like this could be implemented once that is completed.
VR videos are not to the standard of quality of the rest of the site’s content. They seem like they are lower resolution or else suffer from lighting/post-production issues compared to competitors such as Zexy VR. Explored new camera in the past but not altering quality or production quantity of VR as it is a niche.

Outstanding Items

An idea that Andrew suggested previously but seems to have been missed in the notes was a “prize” wheel for free members popping up periodically. In addition to small prizes such as tokens at a low percentage, offers such as Half Price off , 7-day trial or discounted token purchases could be what the winning prize is a majority of the time to try and convert them to paying customers.
From Andrew – Selling access to a models whole portfolio for free members. Pricing could be per model and based on the number of “sets” they have on the site or something. If they are a “still shooting” model, then I guess it would everything up to the date of purchase or something. Chris and Andrew discussed about potentially selling a different level of recurring subscription where they can select access to a different number of models (ie: 10 model pack) where they could potentially change 50% of the models selected after a successful rebill.
From Andrew – Also had an idea around a “feed” page, where members would be able to customise it to show them stuff from models they have selected, late news, forum posts, etc…, a bit like how a OnlyFans model page works
MetArt has recently added a splash page that is displayed when a member logs in. Is this something we might want to explore for our free/former members to promote resubscribing to our own site + 3rd party offers?
Chris to do “Third Party Offer” sales page on OASCash to send out to new programs and explain what we do to promote other sites. Discussions with MrSkinCash and Playboy have been difficult as they do things differently than us (sometimes strictly cross-sales buys or exchanges).
Do the same regarding posting our content to social media (primarily Twitter/X) including leaving the watermarks intact and tagging our accounts.
From Paul – Stories / Highlighted links on the Suicide Girls Instagram account. Explore and add to our IG account.
From Paul – Twitter example from SecretGirlfriendsX. The video still plays but clicking the video itself sends the user to the linked page at AdultPrime.com. How is this done and is it something that we can utilize?
Is there a rules/guidelines post in the forums? I thought I saw one in the past but can’t seem to locate it. I’m thinking we should put something in the help section that we can refer to when issuing warnings. I know a few points that have been brought up in the past are;
– use of models names other than those we show
– posting about / promoting other sites on the forums
– negative comments
– reminder that models have access and review comments
– bumping old threads / shoot samples
– short posts to bump forum post count / badges + points
From Paul – Is there another big improvement/offer that can be added to the site that would increase revenue? Grooby and his sites as an example of the promotion that is being done. Chris to investigate industry forums for potential revenue ideas. Review other sites for potential ideas.
Chris to work on script selling the advantages of PFT, to be shot with models in clip style format that we have done previously.
Discord Server idea that Andrew suggested. Could be an additional marketing channel /notification.
Merchandise/Calendar sales?
Creation of Art-Lingerie Instagram/Twitter account
Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
When somebody leaves a “sad face” email. 7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.
Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
Creation of landing pages using the existing gallery tags similar to what Nubiles has HERE – Discussed with Andrew/Paul during page redesign discussion
Create a newsletter signup page to help convert social media contacts to subscribers. Double opt-in? Andrew created – Chris to start using on social media once Mautic lists have been corrected.
From Andrew – Promoting discounted offers to subscribers from other sites they are not currently subscribed to. While the links are available in the member’s My Account area, use pop-ups or other prompts that take them to a dedicated page with more information and discount offer to them. Andrew implemented in August

Social Results

OnlyAllSites Twitter followers decreased from 55,440 to 55,10 (-30)
Layered-Nylons Twitter followers increased to 1,287 from 1,066. Analytics is only available to premium users but I will be doing some analysis manually. In the last 28 days there were 58 tweets for 74,506 impressions that lead to 1,453 profile visits, 427 link clicks, 2,675 likes, 505 retweets and 123 comments.
Our Facebook followers was up by 123 followers to 5,411.
Our Instagram account now has 55,331 followers, up slightly from 55,329 last month.
Our official subreddit currently has 4,460 members, up from 4,354 from last month.
Threads account increased 807 followers to 6,344.
YouTube channel subscribers increased 192 subscribers to 9,978 subscribers. Views and watch time remain have all increased over the last 28 days.