Marketing Meeting – 19th June 2023

Posted19 June 2023

Updated30 June 2023

ByChris Lahay

Results

Third Party Offers

College-Uniform promotion (29th April to 13th May) resulted in 123 signups for $1,123.83 in revenue. Rebills have already started happening for 26 rebills / $208.52. Promotion revenue currently sits at $1,332.35.
MetArt Free 2 week offer or discount offer resulted in 160 sales / xsales for $492.45. Rebills to date are 31 rebills / $344.82. Promotion revenue currently sits at $870.42
Nubiles offer ran from 3rd June to 17th June and achieved 52 sales for $767.87 in revenue.
Total third party offers YTD (June 11) is 680 sales ($5,4954.41) + 1,084 rebills ($11,162.28) for a total of $17,116.28. Same period last year was 518 sales ($5,118.69) + 1,324 rebills ($14,357.28) for a total of $19,475.97.
Currently running a NylonFeetLove offer.

OAS Subscription Offers

The 50% Off Coronation Special (4th May to 8th May) resulted in 136 signups ($3,217.55) + 32 rebills so far ($1,351.75) for a total of $4,569.30.
Total OAS offers for the year have resulted in 614 signups ($14,219.08) and 1,117 rebills ($48,958.46) for a total revenue of $63,177.54. Same period in 2022 was 582 signups ($14,512.47) and 696 rebills ($31,829.34) for a total of $46,341.81.
Our next offer is the annual 7 Day OAS Trial scheduled for 29th June to 3rd July.

Token Flash Sales

The Flash Token sale (27th May to 29th May) resulted in 153 Freemium token sales ($3,462.19) and 71 PFT Sales ($707.20) for 224 sales and $4,169.39.
YTD the 3 flash sales have resulted in 589 sales for $12,045.40 in revenue.
Next Token Flash sale is scheduled for 23rd June to 25th June.

Other Items

12 Days Of Christmas song – Chris to finalize the lyrics and Paul has sent out email to models who are willing to participate. Paul located royalty free background music at Pond5.
Discussion on whether or not to create/maintain official Art-Lingerie and Layered-Nylons Twitter accounts.
Member DRIP sequences will need to be redone to incorporate the same design used for the Free Member introduction. Items to be added include Mystery Model Monday, Free Galley Unlocks if not a member of AL/LN, filling out your “preferences”, 5 favourite models and plugging social media accounts.
PostYourGirls.com spot was purchased but had not sent traffic. With Paul’s approval post was made at GFY outlining the issues with getting this started. Overall positive including fris starting to send traffic and scheduling remainder of the posts.
Azdin sent some ideas for the “Interesting Facts” style video to shoot with Honour May. Suggested 3 facts in different sets/outfits and compile for TikTok and maybe Youtube Shorts.
Discussed using more “Intro” videos of the models for Instagram and social. Azdin does discuss with models but getting push back from some models who are not comfortable speaking on camera. It is being used in Behind The Scenes but increase using short intros on social.
White sign photos with models – To be shot with different models and put on the Shared Google Drive. To be used for Birthday Signs and other. Eventually it will be tied into a user’s favourite model for targeted emails. Can also be used when a model is returning to the studios.
Chris to start promoting more site “stats” related posts on social media as the next step (ie: number of images / videos / site features / etc.)
Diary Room Confession – Azdin discussed the idea suggested by Asha Evans. Will investigate a ring light and an area where they can be shot.
Discord Server idea that Andrew suggested. Chris to post in the forums, pop-up and Twitter to see if there is demand for it. Could be an additional marketing channel /notification.

Outstanding Items

Need 2nd version of the affiliate videos. The originals that were shared with affiliates had very poor feedback.
Table plugin for WordPress as the FHG listings as we now have 2,400+ galleries published – Pagination. Andrew to discuss with George again as there had been a recommendation.
ElephantList / $72.00 for 60 day listing.
Banner / Notifications group “No Hopers” so we can serve additional advertisements.
OnlyAllSites model profile stats only include their OT preferences.
OnlyTease blog redesign project.
Notification pop-up / have you completed your favourite model information / 5 favourites / birthday. Paul to do a forum post and then Chris to schedule the pop-up notifications. Member for three weeks / coded reminder if they haven’t filled it out.
Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
When somebody leaves a “sad face” email. 7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.
Interesting stats … End of the year / interactive / Pornhub does an end of the year. Spotify does the end of the year / downloaded the most / most sets / most viewed / personal for each user. – Discussed in the development meeting and will be explored at some point in the future.
Hall Of Fame idea as suggested HERE and HERE? Paul likes the idea … quite subjective / is it just another model of the year? How could we do it and what will it look like. Chris to come up with some initial ideas.
Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
Epoch only 50% discount link.
CCBill XSales – Not used since flexforms.

Social Results

Youtube is showing slow and steady growth with view, watch hours and subscribers up over the last 28 days.
Twitter Analytics is broken so I have created a quick summary posted below. This month the following categories were added – Free Gallery Unlock, Mystery Model, Next Week, Sample Galleries and Stocking Sunday. We currently have 55,871 followers.
Instagram followers increased by 1,847 followers (2,691 follows – 844 unfollows) to 39,037 over the last 30 days.
Facebook page increased by 314 followers for a total of 2,739.
Our Reddit group increased by 85 members to 3,129 members.