Marketing Meeting – 26th July 2023

Posted26 July 2023

Updated26 July 2023

ByChris Lahay

Results

Third Party Offers

NylonFeetLove (17th June – 1st July) resulted in 27 signups – $176.02 and has had 5 rebills to date for a total revenue of $230.97.
Due to an issue with Femjoy linking code, the offer that was scheduled to go out on July 8th was cancelled.
GlossTightsGlamour offer has currently resulted in 40 signups for a total of $388.03.
Next offer is to be determined and is scheduled for 5th August.
Third party sales YTD – 827 sales / $7,339.42 + 1,418 rebills / $14,878.43 for total revenue of $22,206.50. Same period last year was 623 sales / $6,423.20 + 1,621 rebills / $17,610.89 for total revenue of $24,034.09. (-$1,827.59)

OAS Subscription Offers

The July OAS 7 Day Trial offer resulted in 110 signups / $835.88 + 30 rebills / $1,438.42 to date for total revenue of $2,274.30.
To date OAS Offers have resulted in 614 sales / $14,219.08 + 1,349 rebills / $58,974.70 for total revenue of $75,341.75. Same period last year was 692 sales / $15,348.35 + 930 rebills / $42,327.52 for total revenue of $57,675.87. (+$17,655.88)
Next OAS Offer is 31st August to 10th September.

Token Flash Sales

The last Flash Token sale resulted in 120 sales / $2,761.10 for Freemium tokens + 47 PFT tokens / $474.45 for total revenue of $3,235.55.
We have run 4 Flash sales to this year and has resulted in 756 sales and $15,280.95 in revenue.
The next Flash Token sale is scheduled for 28th July.

Other Items

New designed (Evelin) delivered first affiliate discount banners and Chris discussing the 600×600 banners for the 50% Discount and 7 Day Trial pop-up offers that Andrew has completed. This will go to new free accounts.
Currently setting up discount offers for AllPorn Deals, a site from the team behind Grooby. We are going to be offering a 30% discount (initial and recurring) for OnlyAllSites, Layered-Nylons and Art-Lingerie.
New voting system for Model Of The Year. Had a system 10+ years ago where the user can rank their top 10 models in a drag and drop system. They could change their ranking right up until the close of the voting. Discussed and put on the “Next Up” list after the Spin The Wheel project for TossTheTinsel.
The 12 Days Of Christmas song project has been cancelled and Andrew currently working on a Spin The Wheel concept to be used for our Christmas promotion.
Some of the Google Analytics reports have broken since GA4 so results seem off. OASCash is completely broken so Chris working through those issues.
PostYourGirls spot has completed. In addition to the original issues getting our free hosted galleries listed, it didn’t lead to any conversions while only pushing approximately 12k in traffic over the 35 days. Will not be repurchasing.
Theresa has done some great work on the review site spreadsheet, including noting some new sites and identifying previous affiliates who have not updated the review in quite some time. Next step – Chris to review and reach out to sites to update reviews and explore any opportunities for discounting, featured spots, etc.
Model profile links has done quite well and has been well received by members overall. Sales have been coming through CCBill but Chris needs to double check IDs to make sure they are unique. DarkReachCash does have a unique campaign and has resulted in 29 sales / $192.94 in revenue. Next steps – Direct linking to model pages where applicable and Chris to review the more popular sites to see if any models are missing (name changes, etc).
Azdin to create a post in the forums requesting feedback on the BTS and point out that they are more geared to NSFW. Once posted, Chris to add a pop-up and notification. Also to be promoted in the weekly newsletter.
Discussion regarding tracking sales and conversions through Google Analytics now that GA4 has been implemented. Andrew relayed that it will need to be reviewed to see what (if any) changes can be made to get that data through. Also suggested was a discussion with Vendo.
Chris to create a document of scripts and phrases the the models are currently shooting as well as an “Inventory List” of what we currently have shot. Chris also to review current directory and rename videos to better identify when being used for promotional purposes.

Outstanding Items

Member DRIP sequences will need to be redone to incorporate the same design used for the Free Member introduction. Items to be added include Mystery Model Monday, Free Galley Unlocks if not a member of AL/LN, filling out your “preferences”, 5 favourite models and plugging social media accounts.
New OAS Trailer from Ahmad at Upwork (in progress).
Chris to start promoting more site “stats” related posts on social media as the next step (ie: number of images / videos / site features / etc.) (ONGOING)
Diary Room Confession – Azdin discussed the idea suggested by Asha Evans. Will investigate a ring light and an area where they can be shot.
Discord Server idea that Andrew suggested. Chris to post in the forums, pop-up and Twitter to see if there is demand for it. Could be an additional marketing channel /notification.
Need 2nd version of the affiliate videos. The originals that were shared with affiliates had very poor feedback.
Table plugin for WordPress as the FHG listings as we now have 2,400+ galleries published – Pagination. Andrew to discuss with George again as there had been a recommendation.
ElephantList / $72.00 for 60 day listing.
Banner / Notifications group “No Hopers” so we can serve additional advertisements.
OnlyTease blog redesign project.
Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
When somebody leaves a “sad face” email. 7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.
Hall Of Fame idea as suggested HERE and HERE? Paul likes the idea … quite subjective / is it just another model of the year? How could we do it and what will it look like. Chris to come up with some initial ideas.
Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
Epoch only 50% discount link.
CCBill XSales – Not used since flexforms.
Creation of landing pages using the existing gallery tags similar to what Nubiles has HERE

Social Results

Twitter followers increased to 55,918 followers.
With changes to Twitter, the reach has been somewhat less effective with Engagements, retweet, replies, likes all lower than the previous 28 day period despite impressions increasing by over 20k.
Created a Layered-Nylons Twitter account at https://twitter.com/LayeredNylons_ but it was immediately restricted. Unlocked and will start adding scheduled content before promoting it. [email protected] email is currently forwarding to [email protected] instead of [email protected]
Next step will be the Art-Lingerie account with the same approach.
Increased posts to Instagram and Facebook, including introduction videos from models in 6:19 ratio. Some of the model introduction videos are too short to be used but Azdin incorporating them into the BTS videos.
Facebook Followers increased by 311 to 3,050 in total.
Instagram Followers increased by 3,526 to 42,563 in total.
Our official OAS subreddit is up 158 followers to 3,287.
Threads account has been created and currently has 1,167 followers. There is no scheduling feature on the new site so Chris is adding posts, mirroring what is being done on Instagram, Facebook and Twitter.
YouTube continues to improve in both total watch time and subscribers with Live Q&As in addition to the Throwback Thursday and BTS videos that are being posted regularly.