Marketing Meeting – 29th May, 2024

Posted29 May 2024

Updated29 May 2024

ByChris Lahay

Results

Third Party Offers

GlossTightsGlamour promo finished with 57 sales / $469.42 in revenue.
College-Uniform promotion is currently ongoing with 39 sales – $340.94
Next offer is Saturday, 1st June and will be either StrapLez or StrictlyGlamour.
Third party offers / member’s area links have resulted in 542 sales / $4,904.69 + 1,087 rebills / $12,445.37 for total revenue of $17,350.06. Same period in 2023 was 625 sales / $5,238.37 + 989 rebills / $10,149.26 for $15,387.63 in revenue. This is a 12.7% increase in revenue year over year.

OAS Subscription Offers

There were no OAS promotions in May.
Our next scheduled offer OAS 50% offer 6th June – 9th June.
Offers so far in 2024 have resulted in 571 sales / $13,372.80 + 1,132 rebills / $47,463.24 for total revenue of $60,836.04. Same period in 2023 was 614 sales / $14,219.08 + 1,028 rebills / $45,281.94 for $59,501.02 in revenue.

Token Flash Sales

Our May token Flash Sale results – Freemium tokens – 129 sales / $3,212.14 + PFT sales – 30 / $947.09. Total 159 sales for $4,159.23
The June Flash token sale date is 20th June to 23rd JUne
Token Flash sales results for 2024 are 1,027 sales / $21,471 in revenue.

Other Items

Dedicated newsletter page? Our mailing list has dropped to about 20k. Chris to review the Temp-Marketing unsubscribe list for those that were unsubscribed unintentionally due to a campaign issue. Andrew/Chris discussed previously allowing members (paid/past/free) to remove the “Marketing Unsubscribe – Yes” from their account profile as they would have to login to their account in order to do this.
Andrew implemented the additional packages for PFT and was used by several member’s during the past 2 For 1 token/PFT sale.
Additional subscription packages added including a 6-month non-recurring OAS membership, which 10 members have now taken advantage of so far in may for $2,188.41 in revenue.
7 Day member area pop-up program has been doing well and Andrew has switched up the codes so we can start tracking the Half Price Offer results from the same pop-up program. Total revenue from it’s launch on 15th August last year is $16,677.32 (7 day trials).
Changes to shoot sample selection? Lola Elle samples were very poor and I had to delete a number of comments from her thread – https://members.onlytease.com/forum/read_thread?ForumID=3&ThreadID=1933217&Thread=1933217. Discussion while Paul was away as the shoot selections that were selected by the photographer were very poor.
Is there a rules/guidelines post in the forums? I thought I saw one in the past but can’t seem to locate it. I’m thinking we should put something in the help section that we can refer to when issuing warnings. I know a few points that have been brought up in the past are;
– use of models names other than those we show
– posting about / promoting other sites on the forums
– negative comments
– reminder that models have access and review comments
– bumping old threads / shoot samples
– short posts to bump forum post count / badges + points
A recurring suggestion was mentioned again about tagging specific sets used so that it is easier to find updates featuring that particular set (retro diner seems to be a popular one). Chris to do a forum post in the Member’s area regarding this to see if there is a demand for it and if there are particular areas of interest?
Chris to update https://docs.oas.me/kb/join-links/ to include Epoch only plus existing discount links (via CCBill). Is there a 50% Epoch only OAS?
Chris to do “Third Party Offer” sales page on OASCash to send out to new programs and explain what we do to promote other sites. Discussions with MrSkinCash and Playboy have been difficult as they do things differently than us (sometimes strictly cross-sales buys or exchanges).
Do the same regarding posting our content to social media (primarily Twitter/X) including leaving the watermarks intact and tagging our accounts.
From Andrew – Promoting discounted offers to subscribers from other sites they are not currently subscribed to. While the links are available in the member’s My Account area, use pop-ups or other prompts that take them to a dedicated page with more information and discount offer to them.
From Andrew – For OAS subscribers that do not currently have an AL/LN subscription, offer them a free week (without download access) to one of the sites with a follow-up offer at the end of the subscription.
From Paul – Stories / Highlighted links on the Suicide Girls Instagram account. Explore and add to our IG account.
From Paul – Twitter example from SecretGirlfriendsX. The video still plays but clicking the video itself sends the user to the linked page at AdultPrime.com. How is this done and is it something that we can utilize?
From Paul – Is there another big improvement/offer that can be added to the site that would increase revenue? Grooby and his sites as an example of the promotion that is being done. Chris to investigate industry forums for potential revenue ideas. Review other sites for potential ideas.

Outstanding Items

Paul to review member’s survey, get that completed in SurveyMonkey and forward to Chris to post/promote via email, forum post, pop-up and notification.
Chris to work on script selling the advantages of PFT, to be shot with models in clip style format that we have done previously.
From Paul – RedGifs is a popular adult site (ranked 21st in adult categories on SimilarWeb). Is this potentially another marketing channel. Chris to explore.
Andrew and Chris further discussed the blogs and creating a theme that uses the same header as the sites and implement with WordPress. Discussion on whether we do individual blogs or transfer to OnlyAllSites, forwarding the others to OAS. Can be used to promote FHGs, shoot samples, shoot announcements, etc. Andrew mentioned probably a half day project to get this done. Currently on the backlog.
Create a newsletter signup page to help convert social media contacts to subscribers. Double opt-in? Currently on the backlog.
Discord Server idea that Andrew suggested. Could be an additional marketing channel /notification.
Merchandise/Calendar sales?
Creation of Art-Lingerie Instagram/Twitter account
Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
When somebody leaves a “sad face” email. 7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.
Hall Of Fame idea as suggested HERE and HERE? Paul likes the idea … quite subjective / is it just another model of the year? How could we do it and what will it look like. Chris to come up with some initial ideas.
Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
Creation of landing pages using the existing gallery tags similar to what Nubiles has HERE

Social Results

Twitter Analytics is still broken. Our OAS account is currently at with 486k impressions with 55,221 followers over the last 28 days.
Our Layered-Nylons account is currently at 854 followers with 85.3k impressions over the last 28 days.
Facebook Followers increased by 181 to 5,240 in total.
Instagram Followers increased by 2,289 to 55,367 in total.
Our official OAS subreddit is up 176 followers to 4,272.
Threads account followers increased by 994 to 5,042 followers.
YouTube channel subscribers increased 222 subscribers to 9,662 subscribers. Views and watch time remain have all increased over the last 28 days.