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Marketing Meeting – 2nd July 2025
Results
Third Party Offers
- AdultTime offer finished with only 5 signups for $156.26 in revenue. To date there is a single rebill to bring total revenue to $166.24. Probably will not be sending another offer with them for quite some time.
- The MetArt promotion (12th April) resulted in 29 signups / $155.95 plus 6 rebills / $61.52 for total revenue of $217.47.
- StrapLez (3rd May) had 31 signups for $401.09 with 8 rebills / $63.66 for $464.75 in revenue.
- StrictlyGlamour (17th May) resulted in 26 sales / $231.91 and currently has 3 rebills / $32.04 for a total of $464.75 in revenue.
- The College-Uniform (7th June) promotion ended up with 45 signups / $415.09.
- GlossTightsGlamour (20th June) currently has 50 signups / $647.80.
- As of 22nd June third party offers have resulted in 483 signups ($5,791.64) and 1,064 rebills ($13,793.42) for $19,585.06 in revenue. This is down from last year where in the same period we had 696 signups ($5,949.09) and 1,290 bills ($15,105.20) for total revenue of $21,054.29 (down 6.9%). The list was rested January and February this year.
OAS Subscription Offers
- Our Easter OAS promo resulted in 179 sales ($4,317.71) plus 47 rebills ($2,035.00) for total revenue of $6,352.71.
- Our OAS Summer special resulted in 191 sales / $4,554.15.
- Our OAS 7 Day trial is currently running and ends 6th July.
- Results YTD are 779 sales / $17,860.22 and 1,240 rebills / $55,759.58 for total revenue of $73,619.80. Same period last year 724 sales / $17,013.53 and 1,289 rebills / $54,358.78 for total revenue of $71,372.31 for a slight increase in revenue of 3.0%.
Token Flash Sales
- The Token Flash sale from 24th April to 27th April resulted in 122 Freemium Token sales / $3,375.38 and 26 PFT sales / $974.35 for total revenue of $4,349.73
- The May Token Flash sale ran from 22nd May to 25th May resulted in 155 Freemium Token sales / $4,227.40 and 33 PFT sales / $1,095.93 for total revenue of $5,323.33. This was the best results we have had so far in 2025.
- Our last Flash Token Sale ran from 30th June to 6th July with 166 token sales / $4,477.40 and 42 PFT sales / $1,655.25 for total revenue of $6,132.65.
- Flash tokens sales YTD is 822 Freemium Token sales / $21,677.13 + 188 PFT sales / $6,568.18 for $28,245.31 in revenue.
Pop-Up Promotions
- CCBill public tour OAS popup offer has resulted in 277 new sales and 272 rebills for $$16,210.19 in revenue as of 22nd June.
- YTD Vendo member area OAS popup offer has resulted in 387 sales / $3,502.76 and 250 rebills $11,637.35 for $15,140.11 in revenue.
Third Party Clip Stores
- Andrew created the digital model release form and we are currently doing a test with Chloe Toy. An initial clip with the updated form and ID have been submitted to C4S. If accepted, the store setup can be complete and we can select additional models to reach out to for the digital release forms. Update: New release form was approved. Chris to get additional releases in July and build out store.
Other Items
- Next year’s Christmas promotion – 19 outfits from 2024 were not really Christmas related other than green/red outfits and the background. Wonder if we should have a planning session April/May for potential outfits, replace old outfits, etc to make it more topical this year? Shein order? Or should we be ordering outfits during the Christmas season when it is more readily available for the following year? Reminder to be discussed.
- Change the Christmas game from the slots or Wheel. Repeat the advent calendar or develop another puzzle game. Andrew posted this example.
- Timer for rate limit – let them know when they will be able to download again. Doesn’t seem to happen often but a few times the person blocked said it would be helpful to know when they are able to download again.
- The following comment was made during on a cancellation email – “I think you should have a weekly feature starring one of your ladies no longer active from your early days. Beauty is timeless and should be appreciated.” Thinking of something like a Model Rewind feature that would either tie into the weekly email or a stand alone email? Perhaps include a free hosted gallery element for non-subscribers? Old School Sundays / Sunday Rewind with a dedicated email?
Outstanding Items
- Top 10 galleries of the week to go out to non-subscribers – perhaps a Sunday email – ie: Met-Art – http://archive.metart.com/csb/Public/show/gi0c-b2t8c–3e3vm2-6askg09
- OAS Hall Of Fame to be discussed again in January 2025. Was discussed in September 2024. Due to the number of projects currently being worked on and in the queue, push this back to discuss in September 2025.
- Cameo and signed polaroids to be pushed back to review later. A little over 25% said yes to both.
- Purchasing used nylons may be something that we can do through ManyVids as Chris saw models selling physical products while researching.
- From Survey/Feedback – Regular notifications about new models, sets or videos with free samples would promote a more regular return to collect ‘missing’ sets. Implementing “Introducing” models emails & Notifications?
- Models – For You : Automaticly suggest new models based on actual preferences/favorites. A few items discussed included using AI/AWE to come up with potential matches based on model photos. Also could use data currently in our database on model favourites – ie: People who like this model also like these models. Discussed on the last call – was this added to backlog? I didn’t make a note of it.
- From Paul – List of 50 most popular first names that could be used for custom intro videos including when they join, a sad video for when they cancel their membership or a special offer when they haven’t been a member for 3 months. A short intro from the model such as “Hi Paul” could be edited with the main clip. Question on whether this could be done on the fly or if it would need to be 50 static clips. Andrew to explore the data for names. Andrew generated list.
- One suggestion i have is that the model’s thumbnail/picture could be updated now and then. Some models have been on the site for many years and they have changed, some considerably, so the picture often looks old and out of date. That’s about the only improvement i can think of. Suggestion on coming up with new cover photos where an image could be uploaded and the cover automatically updated. New design / possibly simplified. Was previously done with Art-Lingerie – From cancellation survey and discussed.
- An idea that Andrew suggested previously but seems to have been missed in the notes was a “prize” wheel for free members popping up periodically. In addition to small prizes such as tokens at a low percentage, offers such as Half Price off , 7-day trial or discounted token purchases could be what the winning prize is a majority of the time to try and convert them to paying customers.
- From Andrew – Selling access to a models whole portfolio for free members. Pricing could be per model and based on the number of “sets” they have on the site or something. If they are a “still shooting” model, then I guess it would everything up to the date of purchase or something. Chris and Andrew discussed about potentially selling a different level of recurring subscription where they can select access to a different number of models (ie: 10 model pack) where they could potentially change 50% of the models selected after a successful rebill.
- From Andrew – Also had an idea around a “feed” page, where members would be able to customise it to show them stuff from models they have selected, late news, forum posts, etc…, a bit like how a OnlyFans model page works
- MetArt has recently added a splash page that is displayed when a member logs in. Is this something we might want to explore for our free/former members to promote resubscribing to our own site + 3rd party offers?
- Chris to do “Third Party Offer” sales page on OASCash to send out to new programs and explain what we do to promote other sites. Discussions with MrSkinCash and Playboy have been difficult as they do things differently than us (sometimes strictly cross-sales buys or exchanges).
- Do the same regarding posting our content to social media (primarily Twitter/X) including leaving the watermarks intact and tagging our accounts.
- From Paul – Stories / Highlighted links on the Suicide Girls Instagram account. Explore and add to our IG account.
- From Paul – Twitter example from SecretGirlfriendsX. The video still plays but clicking the video itself sends the user to the linked page at AdultPrime.com. How is this done and is it something that we can utilize?
- Is there a rules/guidelines post in the forums? I thought I saw one in the past but can’t seem to locate it. I’m thinking we should put something in the help section that we can refer to when issuing warnings. I know a few points that have been brought up in the past are;
– use of models names other than those we show
– posting about / promoting other sites on the forums
– negative comments
– reminder that models have access and review comments
– bumping old threads / shoot samples
– short posts to bump forum post count / badges + points - Discord Server idea that Andrew suggested. Could be an additional marketing channel /notification.
- Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
- When somebody leaves a “sad face” email. 7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.
- Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
- Creation of landing pages using the existing gallery tags similar to what Nubiles has HERE – Discussed with Andrew/Paul during page redesign discussion
Social Results
- To be updated
