Marketing Meeting – 3rd July, 2024

Posted26 June 2024

Updated8 July 2024

ByChris Lahay

Results

Third Party Offers

StrapLez promo finished with 45 signups ($385.40) + 4 rebills ($56.84) for $442.24 in revenue.
Next offer is Saturday, 6th July and will be StrictlyGlamour.
Third party offers / member’s area links have resulted in 713 sales / $6,086.92 + 1,336 rebills / $15,610.52 for total revenue of $21,697.44. Same period in 2023 was 755 sales / $6,620.47 + 1,277 rebills / $13,493.92 for $20,114.39 in revenue. This is a 7.8% increase in revenue year over year.

OAS Subscription Offers

The 7-Day OAS offer is currently ongoing and has resulted in 99 sales – $763.79 in revenue.
Our OAS 50% offer 6th June – 9th June resulted in 153 signups for $3,640.73 in revenue.
Our next offer is to be determined.
Offers so far in 2024 have resulted in 800 sales / $17,603.41 + 1,356 rebills / $57,388.81 for total revenue of $74,992.22. Same period in 2023 was 614 sales / $14,219.08 + 1,235 rebills / $54,194.64 for $69,128.33 in revenue. This is a 8.4% increase in revenue over last year.

Token Flash Sales

Our June token Flash Sale results – Freemium tokens – 149 sales / $3,719.00 + PFT sales – 50 / $1,578.03. Total 199 sales for $5,297.03
The July Flash token sale date is 25th July to 28th July
Token Flash sales results for 2024 are 1,226 sales / $26,768.48 in revenue.

Pop-Up Promotions

May member area pop-up promotions resulted in 62 signups ($410.12) + 13 rebills ($631.29) for $1,041.41 in revenue. 21% made it to their first rebill while there are still 9 members active and scheduled for their next rebill.
The June member area pop-up to date has 57 signups (54 – 7 Day + 3 – 50% off) for $487.32 in revenue to date. There have been 4 rebills so far ($201.01) for total revenue of $688.33. 9 members are waiting for their first rebill and those that have rebilled already have cancelled their next active rebill.
The 7 day tour offer has resulted in 33 sales ($239.94) + 5 rebills ($244.73) for total revenue of $484.67. 6 members are waiting for their first rebill and 5 members are still currently active and scheduled for rebill.
The 50% off tour offer has resulted in 26 sales for $643.08 in revenue. 20 members are waiting for their first rebill.

Mautic/Newsletter Improvements

Working on cleaning up Mautic and allowing us to isolate the daily and weekly newsletters. At the moment, there is a large discrepancy between the daily and weekly newsletter numbers in Mautic. As a result the weekly is currently sent to a combined segment that includes those on the daily list and weekly.
Ultimately want to be able to include a link in the footer of emails to the “Marketing Preferences” in the My Account page.
A number of changes have been completed including the way the Inactive campaign is handled. Previously the Marketing Unsubscribe was switched to YES, which would prevent them from being re-added automatically when they subscribed to the sites.
When a visitor joins the mailing list via the tour, they are added to both the Weekly and Daily. Previously they were only added to one.
When a member subscribes to the site, they are added to both the Weekly and Daily. Previously they were only added to one. If Marketing Unsubcribe = Yes, they are not added to the mailing lists. This portion is just so we have adequate numbers – COMPLETED
Andrew discovered an issue with users not being readded to segments once they have been removed manually resulting in the subscriber/non-subscriber segments being inaccurate. A campaign was implemented to fix that.
If a user is banned in the portal, they are deleted from Mautic so no further newsletters are sent- COMPLETED
Chris/Andrew to create a campaign to add subscriptions where necessary so if someone is subscribed to the daily but not the weekly, the weekly subscription will be added (and vice versa).
Inactive campaign question – Should we move to 60 days inactive from 90 days inactive. We currently average approximate 250-300 inactive drop offs per month – 360 are currently in the campaign. In the additional 30 days we are sending 30x dailys, 4x weekly, 4x mystery model, etc. This roughly translates to approximately 300k – 340k additional emails per month that are unread.
Additional note – Account merges in the portal – Delete the old email from Mautic as I believe they remain beyond the merge.

Other Items

The forum post regarding tagging updates with set locations resulted in 67 people voting to include tagging with 33 voting that they weren’t interested.
The dedicated email to those who have favourited Luci Jones regarding custom shoots available for purchase was not effective. Promotion in newsletters also ineffective as 6 custom shoots are still available. Safe to assume this is model related as all other models are selling out regularly?
An idea that Andrew suggested previously but seems to have been missed in the notes was a “prize” wheel for free members popping up periodically. In addition to small prizes such as tokens at a low percentage, offers such as Half Price off , 7-day trial or discounted token purchases could be what the winning prize is a majority of the time to try and convert them to paying customers.
From Andrew – Selling access to a models whole portfolio for free members. Pricing could be per model and based on the number of “sets” they have on the site or something. If they are a “still shooting” model, then I guess it would everything up to the date of purchase or something. Chris and Andrew discussed about potentially selling a different level of recurring subscription where they can select access to a different number of models (ie: 10 model pack) where they could potentially change 50% of the models selected after a successful rebill.
From Andrew – Also had an idea around a “feed” page, where members would be able to customise it to show them stuff from models they have selected, late news, forum posts, etc…, a bit like how a OnlyFans model page works
From Paul – TikTok can Theresa do some for this to keep sone momentum going
From Paul – Xmas – what ideas are there for a Xmas online game etc? Anything new or resurrect one of the old games? Andrew/Chris discussed quickly and suggested using one of the previous games (slot or wheel spin) and the gamification portion increased the popularity of the program over the advent calendar.
MetArt has recently added a splash page that is displayed when a member logs in. Is this something we might want to explore for our free/former members to promote resubscribing to our own site + 3rd party offers?

Cancellation Survey/Feedback

It would be nice to have the models always remove their shoes before the end of a set. Also, to have models take stockings out of a dresser before putting them on
Some phot sets across the OAS site have too many badly cropped images ie the models head is partially cut-off
One thiing that does bother me is this: the PQ is gettiing higher and higher, the downfiles bigger and bigger. I find it a shame that the download files possibility does not include 21MP in the new sets, it goes from 6mp to 30mp. I would have to have the option to also download 21MP, more that 30MP or 6MP. PQ between 1MB and 2MB. I think it would be great to get another option to download between 6MP and 30MP
I think the it’s as good as it could be. Easy to navigate and use. The only thing I wish is that Layered Nylons was included in All-Sites, but I’m sure thats a money issue so, no big deal. It’s a great site, in my opinion.
Would like more videos with the models speaking
I prefer videos that go fully nude, so I delay joining until there is enough of those that I haven’t downloaded before.
You do a lot of things right, which is why I come back from time to time 🙂
I wish subscribers could rate each model rather than just sets. To be honest, there are some models whom I dislike or do not want to see but keep appearing, and they kind of annoy me. I want to be able to downvote models whom I dislike. Maybe implementing a downvoting system for the MOTY contest would help?
Please, about the VR Videos: make possible to download their 2d standard version, 1920×1040. I would like to see them on my normal desktop monitor, without strange and annoying supports. Thanks you.
Overall, the site is fantastic and has some of the most beautiful women in the world. The photos are great and the “tease” factor in the photos, particularly during the bra removal, is often superb. The same is somewhat lacking in many of the videos. I’d have the model talk teasingly throughout the video (rather than just at the beginning and the end) and slowly tease out the removal of her bra and the revelation of her breasts. I’d follow that with closeups of her smiling while massaging and presenting her breasts. Not really complaining though. I’m sure I’ll be back. Best wishes.
If there were more shoots of models wearing black opaque tights with black heels and a secretary outfit or school girl outfit keeping the heels on, I’d be more keen to keep my membership.
The number of photos in one set: I don’t know if it is due to the amount of time you have with the models but some sets are quite short (90 photos). It would be nice to have a little bit more in a set.
I do still like some of the featured models, but most are not my taste. In the past (+5 years ago) this was better balanced.
You did not make clear ( or I did not understand) the nature of the monthly membership, and I expected to be contacted before the end of the month regarding renewal. This didn’t happen, and I was undecided whether to continue anyway. The next thing was that the anti fraud department contacted me regarding your application for payment which I had not authorised. I refused permission and my bank will now issue me with a new card and PIN. This incident has damaged the reputation of your company in my eyes, and I will not use you again.
An increase in Nudity and Explicitness aswell as more Models without larger Breasts.
More bottomless pictures, with wearing clothes
Y’all do great and your service is excellent.
Too many average models now. If you look back 5-10 years you had a load of stunners. Now it’s average at best.
I like the striptease shows, I like the models. I missed explicite views of pussy and ass and I would like open legs. Today that is a minimum standard in adult sites. If this would be standard too at your sites, that would be a reason for me to became an member in the future.
On Art Lingerie the older videos and sets are with explicit views. The new ones not – why? For me it is a pity for such a quality site to be so shy.
I am only interested in sets where the models are wearing boots and there are usually so few of these that I don’t need longer than a month to download them
I generally join around every 6 months to download what few sets you’ve put up that are to my taste. I do this survey every time you ask and have done for many years, yet your content doesn’t improve. You continue to do the same annoying and frustrating things with the models’ outfits and actions over and over again. I have been a member of your site since 2003 and it’s now getting to the stage where I won’t bother joining anymore because too much of your content is rubbish.
The model search engine could be better. You have to scroll all the way to your models name. It be easier if you can just type it. But, I know the search function does that too. So not too big a deal.
More of a tease. They were covered up too much. I can see more skin at the beach or in You tube videos for free. The site is too tame. Need see-through for real tease.

I am only interested in sets where the models are wearing boots and there are usually so few of these that I don’t need longer than a month to download them

There are a number of features of your content on all your sites with which I am dissatisfied:

Generally, not enough sets featuring overknee and knee-length boots.
When a model does wear boots, it’s almost always with tights. Please do more sets where the model is wearing overknee boots with stockings and suspenders, not tights.
When a model is wearing boots, why oh why do they nearly always take the boots off? I acknowledge that there are some sets where ‘shoes stay on throughout’ but there are far too few of these. I love boots and hate bare/stockinged feet so PLEASE allow the models to keep the boots on to the end of the set more often.
There are far too many sets where the model is wearing overknee boots over a catsuit and, after taking the boots and catsuit off, does not put the boots back on. This is so frustrating as often the model is wearing stockings under the catsuit. Catsuits are not sexy to me. Please do more sets of overknee boots with stockings and skirts / dresses.
I’m baffled by the whole concept of Layered Nylons. Stockings on their own are sexy so why ruin them with tights??? However, I am interested in sets from this site when the models are wearing overknee boots but hate it when they are wearing the tights over the stockings. Why do they do this? It is so unappealing! Pleeeease do the majority of sets with stockings over tights, not tights over stockings!
As a request rather than a complaint, could there please be more shots of models (both photos and videos) taken from floor level looking up? Upskirt with overknee boots and stockings is my favourite tease.

I generally join around every 6 months to download what few sets you’ve put up that are to my taste. I do this survey every time you ask and have done for many years, yet your content doesn’t improve. You continue to do the same annoying and frustrating things with the models’ outfits and actions over and over again. I have been a member of your site since 2003 and it’s now getting to the stage where I won’t bother joining anymore because too much of your content is rubbish.

Outstanding Items

From Paul – RedGifs is a popular adult site (ranked 21st in adult categories on SimilarWeb). Is this potentially another marketing channel. July 2024 – After issues with creating account, Chris has successfully created one and will start exploring.
Andrew and Chris further discussed the blogs and creating a theme that uses the same header as the sites and implement with WordPress. Discussion on whether we do individual blogs or transfer to OnlyAllSites, forwarding the others to OAS. Can be used to promote FHGs, shoot samples, shoot announcements, etc. Andrew mentioned probably a half day project to get this done. July 2024 – With other projects coming off the board, Andrew will be able to focus some time on marketing projects.
Chris to do “Third Party Offer” sales page on OASCash to send out to new programs and explain what we do to promote other sites. Discussions with MrSkinCash and Playboy have been difficult as they do things differently than us (sometimes strictly cross-sales buys or exchanges).
Do the same regarding posting our content to social media (primarily Twitter/X) including leaving the watermarks intact and tagging our accounts.
Chris to update https://docs.oas.me/kb/join-links/ to include Epoch only plus existing discount links (via CCBill). Is there a 50% Epoch only OAS?
From Andrew – Promoting discounted offers to subscribers from other sites they are not currently subscribed to. While the links are available in the member’s My Account area, use pop-ups or other prompts that take them to a dedicated page with more information and discount offer to them.
From Andrew – For OAS subscribers that do not currently have an AL/LN subscription, offer them a free week (without download access) to one of the sites with a follow-up offer at the end of the subscription.
From Paul – Stories / Highlighted links on the Suicide Girls Instagram account. Explore and add to our IG account.
From Paul – Twitter example from SecretGirlfriendsX. The video still plays but clicking the video itself sends the user to the linked page at AdultPrime.com. How is this done and is it something that we can utilize?
Is there a rules/guidelines post in the forums? I thought I saw one in the past but can’t seem to locate it. I’m thinking we should put something in the help section that we can refer to when issuing warnings. I know a few points that have been brought up in the past are;
– use of models names other than those we show
– posting about / promoting other sites on the forums
– negative comments
– reminder that models have access and review comments
– bumping old threads / shoot samples
– short posts to bump forum post count / badges + points
Paul to review member’s survey, get that completed in SurveyMonkey and forward to Chris to post/promote via email, forum post, pop-up and notification.
From Paul – Is there another big improvement/offer that can be added to the site that would increase revenue? Grooby and his sites as an example of the promotion that is being done. Chris to investigate industry forums for potential revenue ideas. Review other sites for potential ideas.
Chris to work on script selling the advantages of PFT, to be shot with models in clip style format that we have done previously.
Discord Server idea that Andrew suggested. Could be an additional marketing channel /notification.
Merchandise/Calendar sales?
Creation of Art-Lingerie Instagram/Twitter account
Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
When somebody leaves a “sad face” email. 7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.
Hall Of Fame idea as suggested HERE and HERE? Paul likes the idea … quite subjective / is it just another model of the year? How could we do it and what will it look like. Chris to come up with some initial ideas.
Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
Creation of landing pages using the existing gallery tags similar to what Nubiles has HERE
Create a newsletter signup page to help convert social media contacts to subscribers. Double opt-in? Andrew created – Chris to start using on social media once Mautic lists have been corrected.

Social Results

OnlyAllSites Twitter followers increased to 55,440 from 55,221 (+219)
Layered-Nylons Twitter followers increased to 1,066 from 854. Analytics is only available to premium users but I will be doing some analysis manually. In June there were 29 tweets for 65,212 impressions that lead to 1,265 profile visits, 324 link clicks, 1,602 likes, 316 retweets and 14 comments.
Our Facebook followers was up slightly by 48 followers to 5,288.
Our Instagram account now has 55,329 followers, down slightly from 55,367 last month.
Our official subreddit currently has 4,354 members, up from 4,272 from last month.
Threads account increased 495 followers to 5,537.
YouTube channel subscribers increased 118 subscribers to 9,786 subscribers. Views and watch time remain have all increased over the last 28 days.