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Marketing Meeting – 31st January 2024

Posted31 January 2024
Updated31 January 2024
ByChris Lahay

Results

Third Party Offers

  • 12 Days Of Christmas 3rd party offers resulted in 402 sales / $3,918.08 + 93 rebills / $955.35 for a total of 495 sales / $4,873.43
  • January Erotic Beauty results have been disappointed with only 5 sales / $18.96 in revenue to date.
  • 2023 overall results – 1,921 sales / $18,279.21 + 2,567 rebills / $28,199.32 for a total of $46,478.53 in revenue. Overall revenue is up from 2022 where we did $43,675.33 in sales.
  • As Third Party offer results are dwindling, Chris to focus on getting some new sponsors on board as well as continuing to build out links in the member area for our models. To date these links have resulted in $2,902.43 in revenue from DarkReachCash and $1,029.26 in revenue from RadicalCash.

OAS Subscription Offers

  • Black Friday Free AL/LN offer resulted in 86 sales / $4,263.37 + 65 rebills / $3,248.66 for a total of $7,512.03 in revenue.
  • Our 12 Days Of Christmas offer resulted in 252 sales / $5,862.78 + 59 rebills / $2,335.54 for a total of $8,198.32 in revenue.
  • MOTY/NOTY offer resulted in 156 sales for $3,678.30 in revenue.
  • 2023 OAS Offers have resulted in 1,441 sales / $34,368.94 + 2,375 rebills / $101,539.75 for a total of $135,908.69 in revenue. 2022 results were 1,393 sales / $33,844.92 rebills + 1,719 rebills / $75,692.26 for $109,537.18 in revenue.

Token Flash Sales

  • The Black Friday Token Sale resulted in 134 Fremium token sales ($3,366.74), 72 PFT sales ($726.74) and 32 Custom Shoot token sales ($5,496.19) for a total of 238 sales – $9,589.67 in revenue
  • Our New Year’s Token sale resulted in 191 Freemium token sales ($4,925.00) + 120 PFT sales ($1,215.46) for a total revenue of $6,140.46.
  • Our January 2024 Token sale resulted in 107 Freemium token sales ($2,604.01) + 57 PFT sales ($583.94) for a total of $3,187.95 in revenue.
  • Our Flash token sales in 2023 netted 2,048 sales for $46,131.37 in revenue (including the 2 for 1 custom shoot token sales)

Other Items

  • Custom Shoot Club – How is the 2 For 1 Black Friday handled so I can include information in next year’s promotion. Currently all counts towards. Discussed during meeting and Paul happy to leave as it.
  • Chris to work on script selling the advantages of PFT, to be shot with models in clip style format that we have done previously.
  • Discuss changes to the MOTY eligibility to model’s who have shot in the year rather than having releases done in that year. Seems to be one of the largest sticking points with Abigail winning this year. Chris to draft questions for a Survey Monkey outreach to get feedback from members.
  • Add additional purchase packages for Permanent FastTracks (25 + 50?). May already be in the backlog. Andrew has already noted – will not take long to setup.
  • Azdin suggested Polaroids / stills to be unique and customized for member’s purchased. Possibly signed as well. Models would need to be compensated as an extra or may not be willing to participate. Logistics on delivery as well as pricing will need to be discussed. Same approach as Cameo discussion below to gauge interest (possibly same post / email?)
  • Selling stills in general as it’s currently offered on eBay by unauthorized sellers. Is there a third party that could be used for printing/fulfilment on this? Looked at SmugMug in the past but not sure if they will allow adult content.
  • Paul mentioned potentially offering non-nude, more “classy” content from the archives to Shutterstock, etc.
  • From Paul – RedGifs is a popular adult site (ranked 21st in adult categories on SimilarWeb). Is this potentially another marketing channel. Chris to explore.
  • Next Live Q&As – Reaching out to Natalia Forrest for Monday, 12th February and Hattie Grace for March (her previous one was cancelled).
  • Andrew mentioned annual subscriptions to OnlyAllSites and will explore to see if this is a possibility in Vendo. Also discussed a membership that would include OAS/AL/LN at a 69.95 price point (currently with cross sales this cost would be 74.85).

Cameo Discussion

  • Elaborated on Azdin’s idea from last Friday’s team meeting.
  • Models would need to be compensated or there would not be interest as part of their daily shoots. Cameo does allow adult models currently to offer the same service.
  • Forum post to be drafted to gain interest. To be included would be if members would be interested, what they would want models to say, offer a price range to see what they would be willing to pay for it.
  • Forum posts / Incognito form as a next step before any coding.

Outstanding Items

  • Andrew and Chris further discussed the blogs and creating a theme that uses the same header as the sites and implement with WordPress. Discussion on whether we do individual blogs or transfer to OnlyAllSites, forwarding the others to OAS. Can be used to promote FHGs, shoot samples, shoot announcements, etc. Andrew mentioned probably a half day project to get this done.
  • Create a newsletter signup page to help convert social media contacts to subscribers. Double opt-in?
  • After repeated outreach to sites like PantyBucks and RadicalCash, Paul suggested sending out an email with information about the site w/o a special offer.
  • Discord Server idea that Andrew suggested. Chris to post in the forums, pop-up and Twitter to see if there is demand for it. Could be an additional marketing channel /notification.
  • Merchandise and Calendar sales? Chris to investigate.
  • Creation of Art-Lingerie Instagram/Twitter account
  • Table plugin for WordPress as the FHG listings as we now have 2,400+ galleries published – Pagination. Andrew to discuss with George again as there had been a recommendation.
  • Setup a notification / email when a model is back in the studios similar to the Happy Birthday email.
  • When somebody leaves a “sad face” email.  7 girls sitting and holding a sign with each letter. G O O D B Y E. Sit at the same table / different spots at the table / photo shopped image.  
  • Hall Of Fame idea as suggested HERE and HERE?  Paul likes the idea … quite subjective / is it just another model of the year? How could we do it and what will it look like.  Chris to come up with some initial ideas.
  • Free galleries published from sponsors / other sites with at least 30 images. Paid members could hide these galleries. – Discussed in the development meeting.
  • Epoch only 50% discount link.
  • Creation of landing pages using the existing gallery tags similar to what Nubiles has HERE
  • Azdin and Chris also discussed a month in review video that used to be posted to Youtube.
  • Chris to test the affiliate banners that Andrew implemented (ie: This model has appeared at).

Social Results

  • Twitter/X followers decreased from 56,106 followers to 55,280. The platform announced that it was removing “fake/bot” accounts in December so may be one of the reasons. For the last 28 days our posts earned 481.6k impressions, 7.3k likes, 1.8k link clicks and 87 replies.
  • Facebook Followers increased by 73 to 3,771 in total.
  • Instagram Followers increased by 2,017 to 51,032 in total.
  • Our official OAS subreddit is up 292 followers to 3,931.
  • Threads account followers increased by 1,204 to 3,412 followers.
  • YouTube channel subscribers increased to 350 subscribers to 9,200 subscribers. Views and watch time remain have all increased over the last 28 days.
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